Already underpaid, overworked, and disrespected, McDonald’s employees then begin to prepare for a flood of customers who expect them to deliver not just the Saweetie Meal itself, but the “Saweetie Meal Experience” that has been crafted. While many in the “diversity economy” created around the meal receive a material benefit (even if crumbs) from their participation in the event, the workers see no change in their material condition. . . .
the militant and uncompromising spirit of the Juneteenth celebrations I grew up with has been replaced by a dominant “can we all get along” party atmosphere that uplifts symbolic progress while hammering the message that the absolute only legitimate form of struggle that is morally acceptable is that waged through the capitalist electoral process on an individual basis. . . .
In many radical Black and Brown spaces on the Internet, I’ve seen many people pose the question “What radicalized you?” And, for some time, I could not bring myself to give anything close to a direct answer. When relating the struggle for African liberation to our personal lives, many of us have our own stories or narratives that push us forward into the realm of consciousness, especially when having to do with both race and class. However, for some of us (like myself), it may have taken a while to understand how the latter is connected to the former. Growing . . .
Universalizing Blackness as a flat experience allows Amazon to proclaim #BlackLivesMatter, create a Black-owned business page but crush the unions organized by its Black workers. It allows the NBA to paint BLM on its hardwoods, highlight Black business during the NBA finals but pay its predominantly Black and temp workers dirt wages. Universalizing Blackness distorts Blackness itself. It is decorating at its worst. . . .