Short videos have the ability to effortlessly expose mundane ills of capitalism. On the other hand, the premise of these exposés are often to make viewers laugh or make the creator profit, thus overshadowing the actual ills and exploitations they seek to illuminate; or, in other instances, the videos are simply so decontextualized and seemingly ‘random’ that viewers find themselves simply saying “that’s horrible” before swiping up. . . .
Already underpaid, overworked, and disrespected, McDonald’s employees then begin to prepare for a flood of customers who expect them to deliver not just the Saweetie Meal itself, but the “Saweetie Meal Experience” that has been crafted. While many in the “diversity economy” created around the meal receive a material benefit (even if crumbs) from their participation in the event, the workers see no change in their material condition. . . .